What we do
What we do
What is the alliance  

The Task Force in Arts and Entertainment of the Streaming Media Alliance was formed to assist Alliance members in doing business with Hollywood, Broadway, the commercials industry and the performing arts at large. It was launched June 12, 2000 at the New York Hilton in the first organizational meeting of the Streaming Media Alliance.

UPDATE: The Streaming Media Alliance was dissolved after the death of its founder, Gayle Essary, and this Task Force is now inactive.

  
Our goals  
Coming soon  
Development team  
 
  What is the alliance?  
    THE STREAMING MEDIA ALLIANCE, INC. (www.streamingmediaalliance.org), is a global non-profit organization, with more than 1,000 companies and individuals representing all aspects of webcasting. Through chapters in New York City, Chicago, the Silicon Valley, Philadelphia, Southern California, Paris, London, Brussels, Koln, Australia and other regions throughout the world, the organization promotes networking.

Its twelve autonomous task forces -- Arts & Entertainment, Content and Internet Media Rights, Bandwidth Access, Internet and Civilization, Streaming Technology, Wireless and Appliances, Global Commerce, Education, Capital Growth, Advertising and Sponsorships, Business-to-Business, and the Streaming Media Foundation address issues and attempt to set the agenda for the future of streaming.

Global task forces were organized to provide Members with a means to resolve many of the pressing issues confronting the streaming media community. These task forces were empowered to formulate policy, join any and all alliances necessary to achieve their objectives, to issue reports, to form special subcommittees, to pursue regulatory change, and even to hold public hearings. The Task Force in Arts and Entertainment assumed the business form of a nonprofit, 501(c)3 organization in the Spring of 2001. Its charitable objective is to enrich the American community at large by making the performing arts more accessible, promoting the growth of performing arts programming, and generating opportunities for American performing artists, all in Streaming Media.
  
 
    Our goals  
    The Task Force's initial work will focus on setting up structures to deal with artists' rights in this new medium. Specifically, there are three near-term goals:
(1) To facilitate the development of arts content and develop industry codes for talent and rights-related issues.
(2) To expedite the development of live and recorded performances, including commercials, into streaming content while protecting the authorship and performance rights of actors, authors, composers and artists of all kinds.
(3) To bring industry leaders, artists' representatives and the performing unions together to develop standards for residual compensation, monitoring and talent payments.

We will be active in the scientific work necessary to prepare the business environment for the orderly integration of talent-based professions. This will encompass
(a) promoting the development of monitoring systems to serve the needs of talent relations and intellectual property protection in Internet-based industries and
(b) the technological assessment of such systems for the protection of artists and other individuals whose livelihoods will rely on them.
  
    Coming soon  
      Check back to this website for our growing offering of informational services. We will provide and maintain educational resources, through dynamic newsletters and other Internet-based media, which will be available to researchers in the Streaming Media Industry, the Entertainment Industry and institutions of higher learning. These will include a reliable, accessible information service dealing with issues of intellectual property, talent relations, the law, industry developments and technological advances relating to arts content in Streaming Media.

The Task Force will also provide forums for meaningful discussions between artists and the Streaming Media Industry relating to artistic and ethical issues in Streaming Media. These may include the production and presentation of live educational conferences, broadcasts, webcasts and videos.
  
    Development team  
    Jonathan Slaff (Chairman) is a career arts manager and CEO of Jonathan Slaff and Associates, a leading theatrical press office in New York, which publicizes over 60 new works per year. He is also a professional actor and appears regularly in film, TV and commercials. (He is perhaps best known to TV audiences for characters he played in Clio-winning TV ad campaigns for Wendy's and Federal Express.) He founded The New York Theatre Wire (www.nytheatre-wire.com) and Curator's Choice (www.nymuseums.com), the original multi-arts news services on the World Wide Web. He is a graduate of Yale University, BA (American Studies) and Columbia University, MBA (Media Management). His media relations firm, Jonathan Slaff and Associates, is one of New York's leading advocates for new works of theater, dance and innovative music, representing both established and emerging artists.




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